What to do in Salou this summer: activities, culture and seaside traditions

If you are thinking about travelling to the Costa Dorada this summer, Salou, Spain once again becomes one of the most complete destinations to enjoy a holiday with family, as a couple or with friends. Beyond its beaches, seafront promenades and proximity to PortAventura World, in 2026 the town has set out to offer a programme full of cultural, musical and festive activities so that every day of your holiday has something special.

At Golden Hotels & Experiences, we would like to share some of the most interesting highlights you will find this summer in Salou, Spain, especially if you are staying at one of our hotels: Golden Avenida Family Suites, Golden Port Salou & Spa, Golden Donaire Beach, Golden Costa Salou or Golden Acqua Salou.

A Summer to Experience Salou Like Never Before

Under the slogan "Experience Summer Like Never Before", Salou has unveiled a summer programme designed to bring life to its streets, beaches and public spaces throughout July, August and September.

Both residents and visitors will be able to enjoy more than thirty free activities for all ages. Music, popular culture, open-air cinema, traditional activities and events for the whole family transform the town into a huge open-air stage facing the Mediterranean.

Whether you choose the family atmosphere of Golden Avenida Family Suites, the beachfront location of Golden Donaire Beach, the extensive facilities of Golden Port Salou & Spa, the exclusive adults-only environment of Golden Costa Salou or the privileged location of Golden Acqua Salou, you will be close to some of the most outstanding activities of the summer.

Nits Daurades, the Great Summer Festival in Salou

The most anticipated moment will arrive between 1 and 15 August, when the town celebrates a new edition of the traditional Nits Daurades.

During these weeks, Salou will be filled with concerts, children's activities, family shows, cultural events and popular celebrations that will bring the town centre and seafront promenade to life.

It is a perfect opportunity for those looking to combine relaxing moments by the pool or beach with the festive atmosphere that characterises Salou, Spain during the summer season.

Music, Cinema and Tradition by the Mediterranean

This year's cultural programme also includes activities for all tastes.

Among the highlights are:

The Costa Dorada-Salou International Music Festival.
The traditional Summer Dance Festival.
Sardana performances.
Traditional habanera singing by the sea.
Open-air cinema sessions.
Free guided tours to discover local history.
Cultural exhibitions at Torre Vella.

These activities allow visitors to discover a different side of Salou, Spain, beyond its image as a sun-and-beach destination, bringing them closer to its traditions and heritage.

Discovering Salou's Maritime History

One of the most interesting developments this year is related to one of the most photographed elements of the coastline: the historic fishing boats on Llevant Beach, Salou.

The local council has launched a project to restore these iconic boats, which form part of the town's identity. These are authentic vessels that were used for decades by local fishermen and, once their professional life came to an end, were restored to become cultural and heritage landmarks.

The restoration work will repair small cracks, restore wooden elements, renew the paintwork and preserve the original colours that are characteristic of Mediterranean fishing traditions.

A Symbol Connecting Past and Present

The boats located next to the Marina and in different areas of Llevant Beach are part of the everyday landscape of Salou. However, their value goes far beyond their decorative appearance.

They represent the close relationship between the town, the sea, fishing traditions and the generations who helped build the history of the destination. Thanks to this restoration project, visitors and residents will continue to enjoy one of the municipality's most authentic symbols for many years to come.

For those strolling along the seafront promenade after a day on the beach or after enjoying the swimming pool of one of the Golden Hotels, stopping to admire these boats is a simple way to connect with the maritime essence of Costa Dorada, Spain.

A Destination That Has It All

Salou once again proves in 2026 that it is much more than a beach destination. The combination of family activities, culture, music, tradition, gastronomy and heritage turns every stay into a different experience.

If this summer you are looking for a place where you can enjoy the Mediterranean while discovering new experiences every day, Salou, Spain awaits you with a programme that will make your holiday even more special.

And if you want to experience it in complete comfort, Golden Avenida Family Suites, Golden Port Salou & Spa, Golden Donaire Beach, Golden Costa Salou and Golden Acqua Salou are the perfect starting point for discovering everything that Salou has prepared for this summer.