Our Story

• Company of essence and family origin

  The beginnings of the Golden Hotels chain date back to the construction of the Taurus Park in 1963 in the town of Pineda de Mar (Barcelona). At that time, this hotel was became the largest hotel in Spain. Thanks to the initiative of businessmen such as our founder Josep Aragonès, and family resorts such as the Hotel Taurus Park, and later the Hotel Donaire (in Vilaseca - Costa Dorada), contributed to the creation and to the development of the tourism sector in our country, causing many families from various European countries to start traveling to Spain and enjoy this type of large hotels next to the beach.
  
  A few years later, with the incorporation of the Hotel Port Salou, it began to work as a chain, and undertook its expansion, including several hotels on the Costa Brava and Costa Dorada.
  Golden hotels are known for their large and constantly renovated facilities, experience and first class service.
  
  At present, Golden Hotels & Experiences owns six hotels and manages another under transfer of operation, in Tossa de Mar.
  
  With a total of 2,000 rooms and more than 800 workers, it offers accommodation on the Costa Brava, Costa Dorada and Costa de Barcelona.

• NEW IMAGE, BETTER EXPERIENCE

  As a constantly growing chain, our company has been able to successfully adapt to changing market conditions and customer demands. In addition, our commitment to customer satisfaction has helped us build a solid reputation in the industry.As a result, we have been able to grow our business significantly and are now one of the leading hotel chains in Catalonia in tourism vacation.
  
  We are constantly looking for new ways to improve our services and facilities. Our goal is to provide our customers with the best possible experience and continue to grow as a business in a sustainable and profitable manner.
  
  The name of Golden Hotels was proposed in 1989, when it began to work as a chain to implement quality standards, centralize the operating system, improve the conditions of the various providers and reduce operating costs.
  
  At that time, the management worked to achieve a name of its own, clear, simple and with identity. The name Golden Hotels arises from the union of the color of the golden sand of the Costa Dorada and the rays of the sun.
  
  In the 2019 season we redesigned the brand towards Golden Hotels & Experiences. This change responded to the desire to update the chain over time and to the needs of our customers.
  The main protagonist of our hotels, the sun, remained the main identifying element and an essential part of the Golden brand.
  
  In 2022, and after Covid-19, we are committed to moving to new, more spacious and sustainable offices in Pineda de Mar. In them we wanted to provide a sustainable, spacious and comfortable work environment so that our different collaborators can carry out all their functions in an open, collaborative and functional space.

Hotel management

• Why choose Golden as a hotel manager?

  We want to manage quality hotels that fit the brand's standards and that we see possibilities of generating operating benefits.
  Golden Hotels & Experiences will contribute its brand value, know-how in marketing, purchasing management, administration, HR and IT to the acquired establishment.
  
  Proven experience
  We are backed by our experience in Golden Hotels since 1963, managing more than 2,000 rooms, with a team of more than 800 employees and receiving close to 200,000 guests each year
  
  Maximum efficiency
  Our management and negotiating power are focused on minimizing expenses and maximizing income through our commercial strategy to get the most out of your assets.
  
  We are specialists
  Our team is made up of experts in holiday tourism and management of quality establishments on the Catalan coast.
  
  Professional management
  All our knowledge, processes and systems at the service of your business, with a solid corporate structure, Prohoteles SCCL, which offers all commercial services, financial management, purchasing and logistics, human resources and IT.

• Golden formula

  The commercial team together with the marketing department, works to ensure that the hotel is marketed correctly and attracts new guests on a yearly basis.
  
  Promote direct sales
  We work to fill the hotels with our team to be able to manage reservations without having to depend on OTAs. Our CRM allows us to connect, meet and retain the customer and send personalized communications. We offer the client the best guaranteed market price, with the possibility of canceling the reservation up to 48 hours before and the possibility of paying at the hotel.
  
  Customer loyalty
  We want the guest to feel like a special customer enjoying the experiences that we offer at Golden Hotels. We guarantee excellent customer service, ensuring that you have a pleasant stay and want to return later.
  The CRM together with our loyalty program (Loyalty), the objective is to reward guests who have made several reservations on our website.
  
  Specialists in SEO, SEM, HotelAds and Metasearch Engines
  Our marketing team works to position our hotels in the first tourist searches on Google. We are always positioned as the best price compared to the OTAs.

• Digitization

  The hotel industry is becoming increasingly digital. Like other large hotel chains, we are using technology to streamline operations, provide better guest service and market properties more effectively.
  
  The process of going digital is important because it allows us to better understand and manage our business, connect with guests, and create a more efficient and seamless experience for everyone involved.
  This data is organized and analyzed to identify areas where the hotel chain can improve its operations, implement new digital systems and processes to improve efficiency, and monitor results to ensure that the desired results are being achieved.
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  With 60 years of experience in the sector, Golden Hotels & Experiences is in charge of all aspects of the business strategy focused on maximizing income, offering a high quality of all our services so that guests always remember their stay with us (renovated and comfortable facilities, good and varied gastronomy, a multitude of experiences, quality entertainment all day, ...).
  
  We are aware of the client's need to feel comfortable in our establishment. Taking advantage of the magnificent locations of our hotels, we believe in the importance of informing the guest so that he knows the surroundings of the hotel, thus enriching his stay with endless activities to do near the destination, apart from within our resorts.
  
  With our experience and knowledge, we can help maximize the potential of your assets and increase profitability, taking care of the day-to-day management of your hotel.